Bright & STAND OUT - the brief for the new boutique children's shop. Offering clothing and accessories from babies up-to teens. The bright dashes of colour in the brand would symbolise a youthful energy, along with a the funky style.
Designing varied sign-age, the branding is center stage to showcase the boutique on the high street.
The branding was complimented by a wide range of graphics both internally in the boutique and outreach marketing.